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The web page shuntsandbusbars.american-power.com states the following, "Click on a Product to view details." We viewed that the webpage said " Custom design and manufacture of braided flexible connectors has been our specialty since 1992." It also said " Our made-to-order flexible connectors deliver maximum power outputs at half the resistance levels of the connectors currently available in the market. They are supplied bare or tin-plated, with shrink-wrap, hose, or fiberglass sleeving in different sizes. Dry jumpers and furnace cables are available too." The header had Browse All Categories in the American Power Connection Systems as the highest ranking search term. This keyword is followed by Inc. catalog including Custom Shunts, Custom Bus Bars, and Custom Flexible Connectors which isn't as urgent as Browse All Categories in the American Power Connection Systems. The other words they used was Battery Connectors and Bus Bars.